Without knowing better, Niclas Larsson started his career in-front of the camera as a 6- year old. After numerous of acting gigs – he eventually moved into directing shorts and music videos for local acts in his hometown Gothenburg – the costal town of Sweden.
After unfinished film-studies at USC in LA, he soon moved back to Sweden to start working as an assistant director at Camp David in Stockholm, assisting directors like Adam Berg and Marlind/Stein. His first music video at Camp David became an instant YouTube success – and they soon after that signed him as a director. From there on he became as one of Scandinavia most sought after commercial directors – working with international clients such as Adidas, Netflix, Norwegian Air and T-Mobile among others.
In 2013 he made an acclaimed short-film, “Vatten” – that has won numerous awards, and has toured festivals around the globe.
Today Niclas is a partner at New Land in Stockholm together with Gustav Johansson and producer Erik Torell. Since signing with Iconoclast in January of 2015, Niclas has worked on a number of international campaigns including clients such as T-Mobile, MTV, Sportamore, and Volvo. He is completing his second short film with funding from MTV World and Viacom.
Niclas Larsson is represented by ICONCLAST; a global production company with offices in Paris, London, Germany, Sao Paulo and Los Angeles. They specialize in high-level creative talent for commercials, music videos and features. Forming an exciting partnership with Anonymous Content in the US, the company has gone from strength to strength in the past three years, building a fresh and varied roster all over the world. ICONOCLAST’s body of work is constantly growing and innovating as they continue to pursue and achieve their foremost goal of working with the greatest talent in the industry to produce top quality work that pushes all the boundaries for their clients.