About This Project


Born and raised in Oakland, TAJ got his first taste for the film world photographing local rappers and documenting some of the Bay Area’s toughest neighborhoods. He moved to LA and began working as a Production Assistant under his mentor, Anthony Mandler, who encouraged him to follow his instincts and begin directing.

Having directed nearly 60 videos since then for artists such as Rihanna, Usher, Ne-Yo, J Lo, and Swizz Beatz, and commercials for Nike and LG, TAJ is one of the most sought-after directors in the game today. His video for J Lo’s ‘On the Floor’ has over 900,000,000 views. With marketing savvy and a photographer’s eye, TAJ has the unique ability to really capture his subjects’ personality and create engaging, unforgettable work.

TAJ is signed to Happy Place.