Born in London and raised between the inner cities of London and LA, Jai’s work is kaleidoscopic.
His work is deeply humanity driven. Revolving around intrinsic emotional, psychological and circumstantial themes, pulled from memories, histories, and experiences across our collective and global landscape. While experimenting with various forms and mediums of visual and narrative storytelling and communication, Jai strives to depict an authentic representation of humanity. With the intent of creating a poignant commentary, and genuine empathetic response within a viewer.
More recently, Jai has directed campaigns for Timberland, Sprite, Facebook, and Google, as well as for charitable causes, like WaterAid.
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