GARY FREEDMAN is a celebrated writer and director based in London, creating iconic work in the US, UK, and Europe. He has directed a wide array of award-winning commercials for brands such as Nike, HSBC, IKEA, Heineken, Volkswagen, Samsung, Virgin, PlayStation, BMW, Vodafone, Mercedes, Coca-Cola and Louis Vuitton.
Gary has been ranked 2nd highest awarded commercials director in the world by The Gunn Report and his work has won the Titanium, Grand Prix, and seven Gold Lions in Cannes, numerous D&AD Pencils, and Gold at both the Clios and the One Show. In 2015, 2016, 2017, and 2018, Gary was nominated as Director of the Year by Shots. He has also been frequently ranked in Campaign magazine’s Top Ten commercials directors in the world. In 2023, Gary’s beloved short film of Her Majesty Queen Elizabeth and Paddington Bear won the BAFTA.