91 Rules

91 Rules is the directing and photography duo of Erik Saltzman and Cameron Tidball-Sciullo.

Raised on opposite sides of the Rocky Mountains and educated in the middle of the desert, 91 Rules was born in New York City in 2021, the byproduct of a decade of close friendship and collaboration.

Two practices merged into one — a single mind creating future-facing work as refined as it is uncanny. 91 Rules has created boundary pushing projects for clients like Saint Laurent, Dior, Valentino, Apple Music, Vogue, Adidas, GQ, Nike, Ivy Park, Equinox, Levi’s, Columbia Records and Sony.