Pedro Artola is a 30-year-old video director and creative director currently based between New York and Barcelona. Renowned for his innovative vision in musical projects, Pedro has directed multiple videos that have surpassed a billion views on YouTube. His work includes the most viewed videos on the platform in 2021, 2022, and 2023. Named one of the most creative people in Spain by Forbes, Pedro won an MTV Video Music Award in 2023 and has been nominated again in 2024. He is also the recipient of other prestigious awards and nominations that recognize his outstanding contributions to the audiovisual industry. He has collaborated with top Latin artists such as Karol G, Shakira, Young Miko and Becky G, cementing his reputation as a key figure in the Latin industry.