Patrick Daughters

About This Project

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Patrick Daughters is a renowned commercial and music video director known for his vividly expressive filmmaking. Daughters’ unique and visionary direction has been featured in ads for top brands such as Target, Stella Artois, Acura, Sony, and Ford.

During film school, Daughters directed three award-winning short films that launched his directing career, gaining the attention of the The Rapture and Yeah Yeah Yeahs. He went on to direct countless music videos for some of the most well-known indie bands, with Pitchfork calling him “one of the decade’s finest directors.” His most memorable musical work includes the insanely popular “1234” video for Feist, featured in an Apple spot, Yeah Yeah Yeahs’ iconic “Maps,” and the slow mo trip, “Two Weeks” for Grizzly Bear.

Daughters’ most recent music video success is his layered kaleidoscope vision for Adele’s “Send My Love (To Your New Lover”), a video that has amassed almost 170 million views in just over two months. He followed that up with the first global campaign for Uniqlo, “The Science of Lifewear” via Droga5.


When Daughters originally launched his commercial career, it was to immediate acclaim, winning the First Boards Award for Best New Director. Over a decade later his work has claimed AICP, D&AD, MTV VMA, Grammy, and UKMVA honors.

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