Award-winning director Mark Romanek has gained critical acclaim across the advertising and entertainment worlds, adeptly crossing between commercials, music videos and feature films.
Some of the most high-profile global brands, such as Apple, Target, American Express, Nike, ESPN, Heineken, and Honda turn to Romanek. Romanek is behind such viral sensations as Taylor Swift’s ‘Shake It Off” with almost 1.5 billion views, Samsung “LeBron’s Day”, which reached over 40 million hits, Kia’s animated hamster ad, “Share Some Soul”, which reached 20 million hits, and the Call of Duty: Ghosts “Masked Warriors” trailer, which reached over 12 million hits.
Romanek is a true brand collaborator, often working decades with the same brand. He directed one of Apple’s most iconic campaigns to date, the iPod/iTunes silhouette spots, and has continued his work for the brand with films for Nano, Apple TV, and the iPhone. For Nike, he has created almost a dozen cult classics featuring athletic greats Michael Jordan, Kobe Bryant, LeBron James, Richard Russell Westbrook, and Richard Sherman.
His work has been awarded with numerous Cannes Lions. Most recent acknowledgments include 2016 for Nike “The Conductor,” 2014 for Samsung’s collaboration with Jay-Z for the Magna Carta Holy Grail album, and in 2013 for Nike “Voices.” His commercial films have also garnered AICP, Clio, British Arrows and One Show awards.
Romanek is a contemporary music video legend, as demonstrated by the MTV Video Vanguard Award presented to him for his overall contribution to the medium. Romanek’s music videos have garnered fifty-five MTV VMA nominations and over twenty wins, including ‘Best Direction’ for Jay-Z’s “99 Problems”, three Grammy Awards for ‘Best Music Video’ (more than any other director), three Billboard Music Awards, and one CMA ‘Video of the Year’ award. His videos, Madonna’s “Bedtime Story” and NIN’s “Closer”, are part of the permanent collection at the Museum of Modern Art in New York. In addition, the New York Museum of the Moving Image’s exhibit, Spectacle: The Music Video, recognized his stellar contributions to the art form. Romanek is still reinventing the wheel in today’s music video genre, with his Grammy-nominated art film/music video for Magna Carta’s “Picasso Baby,” in which Jay-Z performed the song, while interacting with attendees, for over six straight hours at New York’s Pace Gallery.
Romanek’s creativity spans to longer formats, as well. He directed the feature, Never Let Me Go, basedon Kazuo Ishiguro’s best-selling novel, starring Carey Mulligan, Andrew Garfield and Keira Knightley, and wrote and directed the psychological thriller One Hour Photo, starring Robin Williams. This year, he directed an episode for Vinyl, HBO’s period drama from creators Mick Jagger and Martin Scorsese.