Named one of Entertainment Weekly’s “100 Most Creative People in Entertainment,” Fatima Robinson has applied her creative vision as Choreographer, Director, Creative Director and Creative Producer on a wide range of projects including Music Videos, Television, Commercials, Theater, Live Shows, Film and Cultural Events. Fatima is the choreographer behind many of the most memorable moments in dance entertainment having choreographed, directed and creative directed performances and music videos for top artists such as Prince, Michael Jackson, Rihanna, Kendrick Lamar, Britney Spears and Gwen Stefani.
Fatima’s TV credits include choreographing NBC’s live television production of THE WIZ, the Super Bowl Halftime Show with Black Eyed Peas, performances by The Wknd and Pharrell Williams at The Academy Awards. Fatima was the second African American woman in history to choreograph the Academy Awards in 2006 & 2007, (Debbie Allen was the first.) She has served as Creative Director for Fashion Rocks, BET Awards, The American Music Awards, and the Grammy’s and as Executive Producer on VH1 2016 Hip Hop Honors: All Hail The Queens, at Lincoln Center. In the brand space, Fatima has worked with many brands including Pepsi, Apple, Target, Chanel, H&M, Gap, and Heineken. Film credits include Dreamgirls, Charlie Wilson’s War, American Gangster, Public Enemy, and Ali, working with Academy Award winning directors such as Michael Mann, Mike Nichols, Ridley Scott and celebrated actors such as Will Smith, Uma Thurman, and John Travolta.
Fatima has made creative contributions to major cultural moments, such as Kanye West’s Church Service and the Tupac Hologram at Coachella. Fatima’s theatrical debut, Radiant Baby, a musical based on the life of artist Keith Haring, produced and directed by George C. Wolfe at the New York Public Theater, garnered her a Lucille Lortel Award nomination for Outstanding Choreographer – Off-Broadway. Fatima produced “Taking the Stage: Changing America,” the concert honoring the opening of the Smithsonian National Museum of African American History and Culture. She was also invited to teach a Master Class at the Obama White House, celebrating African American Women and Dance.