Andres Gonzalez (AG) Rojas discovered his love for directing early in life. Born in Barcelona, Spain, he moved to Southern California to attend Art Center in Pasadena. With a sharp eye for visuals, mood, and sequence AG easily found his way to Caviar Content where he started as the in house Art Director.
Recognizing his talent as a director, Caviar quickly signed him to their roster, where he has since directed videos for Jack White, Spiritualized, Purity Ring, Gil Scott-Heron and Emeli Sandé. AG’s incredible ability to create stunning, poetic and cinematic imagery and his creative ability to construct unique narratives separates his work from his peers.
AG won the award for Best New Director at the 2012 UKMVA’s as well as Best Indie Rock video for Hey Jane’s “Spiritualized”. His video for Jack White was nominated for Best Rock Video at the 2012 MTV Video Music Awards.